Nike basketball shoes

While Phil was working for Onitsuka Tiger, he thought it would make a lot more profit if he started producing their own shoes. In 1971 employee Jeff Johnson thought up the name Nike (after the Greek goddess of victory). Phil Knight had finally obtained a name for the now huge company, but he needed a logo. Caroline Davidson, who met Phil while she was a student at University of Oregon. She was asked to design the logo for Nike, which is well known across the world “The Swoosh”.